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Optical Illusion Billboards Encourage Australians to Prioritize Vision Tests

1001 Optometry has installed optical illusion billboards

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Optical Illusion Billboards Encourage Australians to Prioritize Vision Tests

Discover how optical illusion billboards in Sydney are promoting regular vision tests amid rising myopia rates.

 

In an innovative public health campaign, 1001 Optometry has installed optical illusion billboards across Sydney to raise awareness about the importance of regular vision tests. These billboards, created by artist Prospex Park, display hidden messages such as "eye care," "eye test," and "eye scan," which are visible only when viewed out of focus—a common symptom of myopia. The campaign addresses the concerning statistic that myopia is projected to affect 50% of the global population by 2050. In Australia, 80% of people experience difficulty seeing distant objects, and 76% struggle with near vision. Despite these figures, 26% of Australians haven't had their eyes checked since 2019. Regular eye tests are crucial for early detection and management of vision and eye health issues.

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Eyeshealth.org

EyesHealth.org is founded by a team of experienced ophthalmologists, optometrists, and vision care specialists dedicated to spreading awareness about eye health. Led by passionate eye care expert with years of experience in ophthalmology, the platform aims to educate people about common eye diseases, prevention tips, and the importance of regular eye checkups. With a commitment to providing accurate, research-backed information, EyesHealth.org empowers individuals to take charge of their vision health. Through informative articles, expert insights, and awareness campaigns, we strive to ensure that everyone enjoys a lifetime of clear and healthy eyesight.

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